Resume

As designers, I genuinely believe in the power we have to make lasting impact on people’s lives through our work - especially with good, inclusive design. Inspiration comes from everywhere and I seek to challenge myself in thinking across and bridging disciplines.

Design & Work Experience 

UX Researcher (GRA)

Pennebaker Language Lab, UT Austin

Dec 2019 - Present

UX Designer (GRA)

AI Health Data Challenge, UT Austin

Sep 2019 - Dec 2019

Architect, Consultant

Studio Chintala, Bangalore

Aug 2018 - Jan 2019

Editor, Product Design Lead

Design Mafia Studio, New Delhi

Sep 2014 - Apr 2017

  • Working on UX design and UX writing by leveraging behavioral psychology principles with effective use of linguistics to provide better experiences for users inside digital products and interfaces.

  • Researching the use of language by users in online communities, particularly in business communication and negotiations to create a linguistics UX catalog for persuasive, delightful, friendly and customized user experiences.

  • Organized a 4 month long design competition for an AI based healthcare app at The University of Texas at Austin for over 100 Participants in collaboration with MIT. Provided design strategies, UI interfaces for communication and branding of the competition.

  • Participated in a team of 3 to build the design, conception and a VR walk-through presentation of a 15 mile Lake Front project, and a 250,000 square foot Secretariat complex for the State Government of Telangana, India.

  • Developed a business plan and contributed to setting up and raising funds through written, video and graphic content for an upcycling based startup in New Delhi.

  • Organized an International Design Competition with a team of 6, which had a response from 320 participants, 4000 attendees, and $3000 sponsorship from United Nations Development Program (UNDP).

Education

The University of Texas at Austin

Master of Science in Information Studies (UX Track)

Aug 2019 - May 2021

(Virtual Reality, Information Architecture, User Research, Usability Testing, Rapid Prototyping, Empathy for Design)

School of Planning and Architecture, New Delhi

Bachelor of Architecture

Jul 2012 - May 2017

(Design thinking, Spatial Mapping and Design, Urban Design, Climate Sensitive Design, Conscious Design, UI, Graphic Design)

Leadership

Kiralin Enterprises

Co-Founder

Oct 2019 - Present

E-commerce Startup for Kintsugi Lamps

Sepia

Head

Sep 2014 - May 2015

Photography society of SPAD

Design Mafia Studio

Product Design Lead

Sep 2014 - Apr 2017

Upcycling Start-Up based in Delhi

Skills and Interests

Design

Architecture

Interior Design

Web Design

Information Architecture

UI / UX / CX

Business Strategy

Branding / Media

Software Tools

Adobe Suite

Figma

Sketch

Principle

Microsoft Office/Google Drive

Blender

Unity 3D

Programming

HTML & CSS

AWS

Python (Intermediate)

Javascript (Intermediate)

Basic C

Anaconda framework

Languages

English, Hindi, Telugu Malayalam, Tamil, Basic Spanish

Interests

Cooking, Writing, Photography, Kayaking, Traveling, Sketching, Painting, Indian Music, Reading, Exploring Cuisines

© 2020 by Sashank Macharla